Featured Story
UFA Championship Weekend 2026: Oakland Takes the Crown
The Oakland Spiders are your 2026 UFA Champions, capping off another memorable Championship Weekend in Madison, Wisconsin.
Read storyJournal
Stories built like features, not feed items
An editorial landing page inspired by Patagonia's blog UX, with stronger hierarchy, image-led storytelling, and easier discovery paths.
Latest Stories
Fresh from the journal
design
Made for What's Next: The Pursuit Duffle Bag
After years of research and product development, BE Ultimate is proud to introduce the Pursuit Duffle 33L, an athletic bag engi...
design
2026 USAU Replicas - Step Into a New Era
Get the look. Support your favorite teams. Step into elite performance apparel worn by some of the best players in the game.
elite athletes
Ignite: Power Up — Sky Battles
Welcome to Ignite: Power Up, a series breaking down the movement skills, physical qualities, and training habits that help ulti...
design
Standing with Belgian Ultimate for Another Season
After an exciting first season together, BE Ultimate is proud to continue our four-year partnership with Belgian Ultimate.
design
Headed to Limerick: Worlds 2026 Replicas Are Here
BE Ultimate is proud to support the teams making the trip to Ireland with high-performance kits, on-field extras, and gear buil...
Stories By Topic
Browse the themes your readers come back for
hindsight
View topic
Training/Nutrition
View topic
elite athletes
View topic
BE Sustainable
View topicEditor Picks
A few stories worth surfacing twice
Latest Articles
A cleaner way to browse everything
Your Perfect Sideline Companion: BE Ultimate’s Ultralight Chair
Introducing the BE Ultimate Ultralight Sideline Chair, the perfect blend of portability, durability, and style. Whether you’re at a tourn...
Unlocking the Athleticism of Ultimate Frisbee: Marques Brownlee Mic’d Up Plus
Ever wondered what it takes to compete at the highest level of ultimate frisbee? Our new video, Mic’d Up Plus, gives you a front-row seat...
2024 Year in Review: A Year of Growth, Collaboration, and Innovation
2024 has been a year of exciting milestones as we’ve worked to grow the sport of Ultimate and amplify the stories that matter. From formi...
Off-Day Belt Bag: Game-Day Gear Meets Everyday Style
Say hello to the Off-Day Belt Bag, BE Ultimate’s latest addition to your gear collection! Designed for on-the-go Ultimate players and coa...
Fuel Your Creativity: Explore Some of Our Favorite Designs of 2024
Searching for that creative spark? You've come to the right place! Every year, our design team gets the privilege of collaborating with s...
BE's 2024 Gift Guide: Top Holiday Picks that Ship Next Day
Shopping for the Ultimate player in your life? We’ve got you covered! Whether it’s the gear they’ve been dreaming about, something practi...
Introducing the Off-Day Cotton Tee: Comfort, Style, and Durability Redefined
We’re thrilled to introduce the Off-Day Cotton Tee, now available in four unique variations on our online store and team stores. Created ...
College Partnerships 2025: UNC Darkside & Pleiades
BE is looking forward to another incredible year of collaborating with Ultimate royalty: the University of North Carolina’s open team, UN...
Stay Dry, Stay Ready: Introducing the BE Ultimate Sideline Poncho
Get ready to brave any weather with the new BE Ultimate Sideline Poncho—your ultimate layer of protection for cold, wet days on the sidel...