2024 Year in Review: A Year of Growth, Collaboration, and Innovation
2024 has been a year of exciting milestones as we’ve worked to grow the sport of Ultimate and amplify the stories that matter. From forming new partnerships to launching innovative products, each month brought fresh opportunities to connect, support, and elevate the sport we all love. We're thrilled to share the highlights from this past year and reflect on the achievements made possible by our partners, the BE teams around the world, the ultimate fans and every single player.
January: Kicking Off the Year Strong
Windmill x BE A New Partnership
We announced our two-year partnership with Windmill and kicked it off with an unforgettable Ultimate event, featuring a vibrant atmosphere, unique gear for their Universe Point theme, and a shared commitment to sustainability throughout.
White Visor Launch
The White AirLite Visor was introduced as a sleek blend of style and performance, featuring a lightweight,breathable design with precise sun protection, a customizable fit, and team logo embroidery.
Renewed Partnerships in January
Ultimate Quebec x BE
BE Ultimate continued teaming up with Ultimate Québec in 2024, outfitting one of Canada's most thriving Ultimate communities with a powerful structure and competitive teams at every level.
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TUC x BE
We are excited to continue partnering with TUC, one of Canada’s oldest and largest Ultimate organizations, to provide high-performance gear for their vibrant and inclusive community of over 3,500 members.
February: Partnerships, Preparation, and Performance
How it Works || 4 Easy Steps to Ordering Your Jerseys
Our simplified four-step jersey ordering process makes it easy to get the perfect gear for your team, from design to production, with clear communication and a seamless experience every step of the way.
Team Canada Training Camp
In February, Team Canada kicked off their season with a focused training camp, building team chemistry and refining skills ahead of international competitions.
Renewed Partnerships in February
BC Ultimate x BE
BE Ultimate is thrilled to extend our partnership with BC Ultimate for 2024, reinforcing our shared commitment to elevating the sport, fostering healthy competition, and supporting athlete development through top-tier gear and a focus on the Spirit of the Game.
March: Celebrating Women, Unveiling Designs, and Strengthening Partnerships
International Women's Day
For International Women's Day, BE Ultimate celebrated women's achievements both on and off the field, highlighting inspiring athletes and sharing unique perspectives from the women at BE, while promoting gender parity and the #InspireInclusion theme.
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Featured below: The inspiring journey of Sponsored Athlete Levke Walczak and her team, Brute Squad, as they overcame a devastating loss in 2022 to triumphantly claim the USAU National title in 2023.
Design Spotlight: Team Canada
This month, we unveiled the new Team Canada jerseys, blending professional design, national pride, and unique details to create a collection that athletes and fans can wear with pride throughout the year.
Renewed Partnerships in March
Club M x BE
BE Ultimate is proud to continue our longstanding partnership with Club M Ultimate, supporting their dedication to growing Ultimate in Montreal through inclusive programs, competitive teams, and a commitment to fostering connection and opportunity for all players.
April: Growing Together
veritree x BE
This Earth Day, BE Ultimate launched a partnership with veritree to plant trees for every retail purchase, offering customers a chance to directly contribute to meaningful environmental action while reflecting our shared commitment to sustainability through impactful initiatives, ongoing certifications, and transparent practices.
Taiga Vs N-Knit
To help you find the perfect jersey, we created a guide that breaks down the differences between Taiga and N-Knit, giving teams the tools to choose the ideal fit for their unique needs.
Renewed Partnerships in April
Ultimate Germany x BE
Our continued partnership with the German Ultimate National teams into 2024 is supporting their efforts to grow the sport of ultimate frisbee and promote inclusivity, with a focus on high-quality gear, bold designs, and major tournaments like the 2024 WFDF World Ultimate Championships.
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May: Gear Care, Fit Updates, and Sun Safety
How to wash your gear
This new blog offered a comprehensive guide to caring for your BE Sublimated Jerseys, emphasizing the importance of proper washing and drying techniques to preserve the vibrant colors and high performance of your gear, so you can keep looking sharp and playing your best, game after game.
What’s new with Taiga
This blog highlighted the improved fit of Taiga jerseys, now aligned with the N-Knit fit to simplify the ordering process and ensure a consistent, high-performance fit for ultimate athletes.
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Sun Protection Guide
The "Sun Protection: A Guide for Ultimate Frisbee Players & Coaches" continues to help players understand the importance of sun protection, offering expert advice on how to safeguard their skin during the game with the right gear and habits.
June: Representation, Community, and Fresh Launches
Representation with Rupal
Rupal’s brave advocacy for inclusivity and representation in Ultimate emphasizes the importance of creating supportive environments and promoting diverse teams, ensuring everyone has the opportunity to thrive without judgment.
Capturing College Moments
College Ultimate has produced countless unforgettable moments in our sport. It is a vital component of our sport's fabric, and the Championships each year highlight what unites us all - the opportunity for greatness.
Aerolite Lo-Pro Now Available in White
The launch of the new Lo-Pro Aerolite 5-Panel Hat in white offers the same lightweight performance and comfort as the original, now in a fresh, sleek color for athletes to wear in style and stay cool on the field.
BE @ Windmill
BE Ultimate was excited to attend our first Windmill Tournament, embracing the opportunity to connect with the dynamic European Ultimate scene, showcase our products, and support the growth of the sport across the continent.
July: New Gear, Global Connections, and Inspiring Stories
BE x Team Argentina: New Partnerships
BE Ultimate is thrilled to have outfitted Team Argentina for their historic first journey to the World Ultimate Championship, expanding our reach to new parts of the world and helping to support and promote talent on the global stage.
Introducing The Playbook with Pod Practice
The launch of the BE Ultimate Playbook, in partnership with Pod Practice, provides players with the tools to enhance their skills and strategies through a comprehensive collection of high-level plays used by top teams worldwide.
Download The Playbook
Recovery with AD
AD shares his inspiring journey of overcoming an Achilles tear at the 2023 Club Nationals, highlighting the resilience and motivation that fueled his recovery and return to the field after months of hard work.
Taiga Launches:
Sun Hoodie
The launch of the Taiga Sun Hoodie combines the comfort and performance of the beloved Taiga fabric with the classic Sun Hoodie design, giving teams a familiar, lightweight option that provides excellent sun protection and comfort on the field.
Singlet
The Taiga Singlet delivers the same soft, breathable Taiga fabric in a sleek, lightweight design, offering a comfortable and high-performing option for ultimate players looking to stay cool and stylish in hot weather.
Youth Sizing Now Available
Youth sizing is here, offering high-quality jerseys for young athletes and supporters, ensuring kids ages 6 to 14 can now enjoy the same performance and style as the rest of the team!
August: UFA Championships, Inclusivity, and Community Highlights
All-Inclusive Project
The All-Inclusive Ultimate Frisbee Project, founded by Davide Morri, has grown from an after-school initiative into a powerful movement promoting inclusivity and equality for athletes with autism, providing them opportunities to play and compete alongside others in the broader Ultimate community.
UFA 2024 Champions: Minnesota Wind Chill
The Minnesota Wind Chill are your 2024 UFA Champions, earning the title with grit, skill, and teamwork during an unforgettable Championship Weekend!
UFA: BE the Change Award
Detroit Mechanix defender Terry Gaither has been honored with the 2024 UFA “BE The Change” award for his outstanding community contributions, teaching ultimate frisbee and its values to youth in Michigan and Indiana, and will be recognized at the 2024 UFA Championship Weekend in Salt Lake City.
New Collection Drop: Summer Vibes
The Summer Vibes collection brought fresh styles and vibrant colors for the season. With pastel hues, two fabric options, and designs perfect for sunny days and tournaments, it’ll keep you looking and feeling great all summer and all year. Ships next day!
September: WUC Recap, Gear Insights & Hydration Hacks
Hydration Hacks
In an interview with BE Ultimate, sports dietitian Elsa Chu shared crucial hydration tips to improve performance, emphasizing the importance of electrolytes and salt for tournament readiness and body care, as we aim to help players perform at their best.
Lo pro Vs No Pro
Explore the differences between BE Ultimate's Lo-Pro and No-Pro hats to find the perfect fit for your team, ensuring they get the gear they need for comfort, style, and performance on the field.
October: USAU Club Action, Customer Tools & Hydration Tips
Tools to Help Our Customers
BE Ultimate Now Offers Checkout in EUROS and GBP with Launch of Euro Store
With the launch of our Euro Store, BE Ultimate makes life easier for our international customers by offering seamless checkout in EUR and GBP, ensuring a smoother and more convenient experience for teams in Europe and the UK.
4 Ways BE Ultimate's Team Stores Make Your Life Easier
BE Ultimate’s customizable team stores simplify the ordering process, empowering Captains, Team Managers, and players to easily select, customize, and manage their gear, making team gear shopping stress-free and efficient for everyone.
FUEL Your Body Right
FUEL TOURNAMENTS: The Basics of Game-Day Eating for Ultimate Frisbee
This blog equips players with essential nutrition tips from Dietitian Elsa Chu, supporting players in optimizing their nutrition for peak tournament performance.
Everything you need to know about eating Breakfast at Tournaments!
Part 2 of this blog dives into the importance of a well-rounded breakfast for Ultimate players, offering tailored advice to fuel your body, prevent digestion issues, and start tournament days strong.
November: Continuing Partnerships, Holiday Gift Guide & Product Drops
UC X BE
We’re honored to continue our partnership with Ultimate Canada for another four years, supporting national teams and helping elevate the sport across the country with high-performance gear and exciting opportunities.
Product launches
Sideline Poncho
The new BE Ultimate Sideline Poncho provides players and coaches with a customizable option to showcase team logos, while offering versatile uses for staying dry, warm, and protected on the sidelines, whether you're sitting, stretching, or covering gear.
Off-Day Tee
The new Off-Day Cotton Tee offers Ultimate players and fans a comfortable, customizable option for everyday wear, featuring relaxed fits, high-quality fabric, and the ability to add team logos for a personalized touch—perfect for lounging, practice, or casual outings.
Gift Guide
BE Ultimate's 2024 Gift Guide is your ultimate tool to find the perfect gift for the Ultimate player in your life, offering a range of must-have gear, essential performance items, exciting new releases, and budget-friendly options—all with the convenience of next-day shipping to ensure a quick arrival!
December: Our Favorite Designs & New Sideline Gear
Fuel Your Creativity: Explore Some of Our Favorite Designs of 2024
Fuel your creativity with BE Ultimate’s sales team top picks for 2024—these unique jersey designs offer a fresh perspective on style and performance, perfect for guiding your team’s next design.
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Off-Day Belt Bag: Game-Day Gear Meets Everyday Style
The Off-Day Belt Bag is the latest addition to BE Ultimate’s collection, designed for players and coaches who need practical, on-the-go gear. Whether you’re at a tournament, traveling, or just out and about, this bag keeps your essentials close and accessible.
Mic'd Up+
Marques Brownlee (@mkbhd) takes the field at USAU Nationals like you’ve never seen before in Mic’d Up+. Go beyond the mic as we track his heart rate, calories burned, and distance traveled during a high-stakes game of ultimate. See the field through his eyes and experience the physical competition at the highest level. Dive into the intensity, strategy, and athleticism that define ultimate frisbee—complete with live health data showing what it takes to perform at your peak.