The Deal

Facing loss. Feeling it. And coming back stronger.
You train. You sacrifice. You believe—because that’s what it takes to chase something real.
And sometimes, you still lose.
Facing loss. Feeling it. And coming back stronger.
You train. You sacrifice. You believe—because that’s what it takes to chase something real.
And sometimes, you still lose.
Fresh fits. Fierce teams. Your favorite gear—now with your favorite team’s logo.
A Legacy Team Joins the BE Lineup.
We’re proud to welcome Atlanta Chain Lightning to the BE Ultimate roster for the 2025 club season.
What does it really take to perform at the highest level of ultimate?
In this episode of Mic’d Up Plus, we break down Kaela Helton’s performance using real-time tracking data captured during competition. Paired with live game footage, the numbers offer a unique look at how one of ultimate’s top athletes handles the physical demands of a full tournament—from early pool play to high-pressure elimination rounds.
Where team pride meets elite performance.
The wait is over. For the first time ever, official UFA-branded track suits are available for fans, supporters, and players alike—and they’re built on BE Ultimate’s brand-new GridTech Track Suit.
BE Ultimate is thrilled to celebrate two athletes recognized with Ultiworld’s top honors: Mika Kurahashi (D-I Women’s Player of the Year) and Peter Mans (D-III Men’s Player of the Year). Both delivered standout seasons and were driving forces behind their teams' success.
We followed Dena Elimelech through the intense semifinals and finals of the 2024 USAU Club Championships, capturing her journey with exclusive mic’d-up moments.