I really like the BE Buff. It's really soft, comfortable, and fits well. It's a bit thinnner than other Buffs, but that's good - I wear it to run in winter which keeps the cold off my neck and face but doesn't compromise breathing as much as a thicker variety. I also like to wear it as a headband when it's just a little cool out but I don't quite need a toque. Great Buff overall.