Home / Living Better than Ever / Tagged: news

BE Ultimate: COVID-19

BE Ultimate: COVID-19
The last month and a half have brought about changes to our lives that most of us have never experienced before. As people take precautions and measures to slow the spread of COVID-19, trust that the safety of our staff and clients is our highest priority and that as a company we are following Health Canada and the WHO’s recommendations on best practices.

INTRODUCING: The BE Ultimate White Enduro Socks

INTRODUCING: The BE Ultimate White Enduro Socks

In an effort to enhance our product line, we have taken one of our staple products and made it more versatile. Our Enduro Socks are now offered in INVERSION White. These compression socks are a perfect blend of moisture-wicking technology and capillary compression that combine for a sock that is built to perform.

A Message from BE Ultimate CEO Rumi Tejpar

A Message from BE Ultimate CEO Rumi Tejpar
We stand in solidarity with the Black Lives Matter movement. We must all fight for a future where the color of one’s skin or one’s socioeconomic background does not stand in the way of self-actualization. This starts by looking inward and understanding how we have been part of the problem.

Tailored to Fit

Tailored to Fit
In an effort to create products that provide a functional benefit we have taken a step back and ensured that everyone can benefit from our products the same way. The reality is that athletes come in all shapes and sizes. We wanted to provide a product that fits everyone. This thinking led us to launch our Tailored to Fit campaign. Here is how it works.