BEST PARTS OF 2023
Ultimate Canada Partnership
A true milestone was reached with BE Ultimate’s 1st year as the official apparel sponsor for Ultimate Canada. It was an exciting year of supporting and outfitting our national teams including some of our own staff who represented our country and BE Ultimate at multiple tournaments!
We were also thrilled to be on-site for 4 Ultimate Canada events right in the action getting to interact with the ultimate community in person. We are looking forward to taking what we learned in 2023 and making 2024 even better!
Team Germany Partnership & German Wheelchair Ultimate Team
Partnering with Team Germany allowed us to provide high performing apparel to international athletes as they conquered the biggest tournaments in ultimate this year. Not only that, but we also worked with the German Wheelchair Ultimate team and followed them through their journey to the Wheelchair Ultimate World Championships. The team won third while also inspiring the community and athletes with disabilities around the world. We met with the players before the championships to hear about the hard work it took and the challenges they had to overcome.
The story of Macana is one of teamwork and leadership with big goals to make change for Ultimate in Colombia. We were proud to partner with the team and support them through their monumental journey in 2023. Going from a brand new team to becoming the Colombian National Club Tournament Champions shows that dedication and hard work can take you to new heights. But it was more than just about winning, it was about creating a competitive environment for the sport and broadening the visibility of Ultimate in Colombia.
AUDL Partnership & BE The Change Award
BE Ultimate proudly announced its official partnership as the AUDL’s exclusive apparel provider for 2023. This two-year collaboration included on-field and warm-up apparel for all 24 teams within the AUDL. BE Ultimate and the AUDL aligned on the mission of fostering social and environmental consciousness within the ultimate community, youth access, diversity, and sustainable community partnerships.
To highlight this we collaborated to present the BE the Change Community Award which was earned by Rafael Castro for his dedication to giving back and one of his projects involving his students: constructing and donating tiny homes in support of housing homeless youth.
B Corp Certification
BE Ultimate is proud to announce that our B Corp Certification has been renewed until 2026. B-Corp helps hold us accountable to building a business with purpose and that has a positive impact on all stakeholders. Having our certification and status renewed gives us confidence that we are doing the right thing and also that we are on the right path to continue to improve in years to come. A specific goal our company is working towards is using recycled polyester fabric which will help us reach an even higher standard.
Sun Protection With Dr. Chung
BE Ultimate sought out advice from the brilliant Dr. Christina Lee Chung, a board-certified dermatologist and Chief Medical Officer of the AUDL. We teamed up to highlight the unique sun exposure challenges faced by Ultimate players spending extended periods outdoors. Dr. Chung notes the limitations of sunscreen and stresses the importance of protective gear, offering insights into high-risk locations for skin cancer. Our blog included a checklist of sun protection essentials and a breakdown of sunscreen types to help athletes and coaches alike to make changes to protect their skin.
What does Ultimate Feel like?
Check out our 3 part series that lets the athletes tell us “What does ultimate feel like”. Explore how confidence, consistency and competition motivates these players to be Better Than Ever.
Sponsored Athlete Accomplishments
We are always proud of what our sponsored athletes are able to accomplish and love collabing with them. Check out a few of their amazing accomplishments in 2023!
Zelle Mot & Colle Mot - Red Flag - CUC Senior Mixed Champions
Catherine Menzies - Traffic - CUC Senior Women’s Silver
Jack Williams - New York Empire - 3rd AUDL Championship Title
Levke Walczak - Boston Brute Squad - USAU Nationals Women ‘s Champion
Anouchka Beaudry - Team Canada Women’s Beach - WBUC Silver
Dena Elimelech - Team USA Women’s Beach - WBUC Champion
Alex Davis - Ring of Fire - USAU Nationals Open Bronze
What. A. Year. 2023 was a phenomenal year of repeat champs and new winners! The level of competition continues to increase year after year with the dedication and hard work these athletes put in. Who will end up on top in 2024?